View From the Corporate World
In recent years, the business world has seen the rise of Corporate
Performance Management (CPM) products. It may sound dull but CPM
software is becoming one of the most tools used by a finance department
to plan and forecast an organization’s financial health and
profitability.
CPM software is used by finance departments to track and measure a
company’s Financial, Planning & Analysis (FP&A) policy.
It’s a relatively new layer of software available for the finance
function of an organization and can work alongside existing technology
such HR, General Ledger, CRM, ERP, etc.
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Dull name, exciting software
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Being tagged with such a boring and hard-to-remember name makes it
hard to get a feel for the corporate performance management market size
or user numbers.
A quick search reveals very little. The market survey summaries on
the net seem to be generated by AI bots using that smug list-style
using generic, context-free language.
In recent years, many published reports about all sorts of markets
and business sectors have become increasingly unreliable. They have
become the scourge of reputable business publishers who use sound
journalistic methods and well-researched data to analyse a technology or
business sector and forecast where it is heading.
The woes of "McResearch" in trying to guage a market size
By contrast, there has been an explosion of market research
(“McResearch”) firms in recent years that seem to wade into any sector
and take a haphazard snapshot of it. Quite often they use unsupervised
employees, often young graduates that gather the information and risk
the danger of using unverified and unchecked data.
Anyway, the market size for CPM software is anywhere between $7
and $8 billion, depending on the source with projections to the $20
billion mark by 2030, which is not insignificant.
According to the report entitled “Global Corporate Performance
Management (CPM) Software Industry Research Report 2023” the following
companies are suppliers: Prophix Software, Planful, Tagetik Software,
OneStream Software, Unit4 Prevero, Jedox, Oracle, Anaplan, Solver, Vena
Solutions, Insightsoftware, Infor, SAP, Kepion Solution, Workday
Adaptive Planning, Magiq Software, Board International, Pentana
Performance and IBM.
It’s a busy space with many products offering overlapping functions not necessarily concentrating on CPM tasks.
Enter the Financial, Planning & Analysis prof.
As mentioned above, the emergence of CPM tools has corresponded
with the rise of FP&A as a defined function. This has particularly
been seen in the number of courses and teaching modules at university
and higher education in wider accountancy, finance and business courses
and degrees.
In turn, the number of companies hiring specific FP&A analysts
has risen and the number of finance professionals with FP&A in
their (LinkedIn) description has grown in the last few years too.
But what does an FP&A analyst do?
Using an organization’s financial data they plan, forecast, budget
and support the company’s major business decisions looking ahead to
plotting future prosperity and financial health. These processes include
forecasting, scenario modeling and performance reporting. FP&A
takes accounting to a higher level and creates a way of predicting
future revenues, expenses, profits, and cash flows.
If knowledge is power, then potentially that’s quite a lot of
corporate power concentrated into the hands of a small group within a
finance division.
Back to CPM software and the FP&A function where crafting
budgets is one of the most important tasks. A good CPM software tool
will include visualization features that can turn a budget’s raw
financial figures into interesting and presentable graphs and charts.
Many have built-in forecasting capabilities enabling finance teams to
estimate how much revenue and profit their organizations will generate
in upcoming quarters based on historical data.
This capability for forecasting is part of the broader features
provided for financial planning and can be crucial for giving a company
an edge in financial profitability or efficiency.
Also, scenario modeling tools makes it possible to estimate the
impact of potential business changes on the bottom line. Finance teams
can share the assessments with executives to inform strategy decisions.
Importantly, CPM software can eliminate whole swathes of manual
work related to routine recurring activities in FP&A such as manual
spreadsheet reporting and checking. As a result, FP&A teams can
focus more on providing strategic insights and collaborating with
business units.
CPM in action
Take the example of a client of UK-based finance and management
consultancy firm, Red Egg Consulting. One of its clients, a large,
nationwide professional services agent, was distributing over 47 Excel
spreadsheet budget templates which needed to be returned and
consolidated centrally. “The budget managers were making ad hoc changes
to those templates”, explains Roger Lovis, founder of the consultancy,
“it meant it created time-wasting inefficiency in central and corporate
assumptions after each template revision”.
The consultancy recommended a CPM software program to track and
optimize the same budget template structure. “Because these templates
were nested within the client’s system it allowed for automatic
consolidation changes, such as additional rows without disrupting the
client’s underlying IT framework”, continues Lovis.
The CPM software workflow allowed the template completion to be
managed efficiently. The client’s budget managers could now make single
entry changes to central assumptions.
CPM software’s online analytical processing (OLAP) data capability
allows financial analysts to interface and pull in data (financial and
non-financial) even at a transaction level. This then gives the users
and analysts the capability to slice and dice data to provide meaningful
management information, even with drill down resources for supporting
business information.
The software also includes vizualisation features tied to business
intelligence tools such as Microsoft PowerBI that can turn raw
financial figures into graphs, and can automatically update reports like
monthly senior management packs.
Many CPM software programs have built-in forecasting capabilities
enabling finance teams to estimate how much revenue and profit their
organizations will generate in upcoming quarters based on historical
data.
It’s not hard to see, then, why more and more companies in the
corporate world are beginning to rely on the Financial, Planning and
Analysis function to improve their financial health and by using
Corporate Performance Management tools to do so.
More at my Linkedin
https://www.linkedin.com/in/simon-thompson-4388764/