Two trends showed themselves very obviously this week:
1. Pay-TV operators are rapidly adding OTT content to their services.
2. Less evident is that the advent of OTT gives content producers a way to deal directly with consumers, bypassing traditional broadcasters and pay-TV companies. Many frequent Netflix Watch Now subscribers have probably watched more shows from foreign and independent content producers than ever.
Limelight: Pay-TV Operators Looking for Ways to Provide OTT
This week, enough pay-TV companies and their vendors showed their intention to offer OTT that it can no longer be ignored.
The content delivery network Limelight chimed in with a blog that says pay-TV operators are looking for better ways to increase their OTT content. It said CableLabs is working on ways to improve IP multicasts in a cable network environment so that a single stream of video can be sent to multiple users (multicasting) rather than OTT now sending a unicast stream to each viewer.
It said some pay-TV providers like Dish are considering creating their own streaming-only services that programmers could use to steam their channels on the Net.
Limelight said there are even rumblings that programmers are looking at live streaming options for their content without a broadcaster.
To see 4 free editions of The Online Reporter, the weekly source for competitive intelligence about digital content, online entertainment services, mobile media and wireless networks, visit www.onlinereporter.com/trial_copies.php
No comments:
Post a Comment