Monday, March 21, 2011

NY Times to Use Apple’s Subscription Paywall

 
The New York Times will use Apple’s iTunes subscription service to sell access to its content starting March 28. It’s the first to announce, but News Corp’s The Daily is also expected to use the Apple service.

It’s not an exclusive deal. Readers can also purchase access through the paper’s e-commerce site. They can read it on Android devices and RIM’s BlackBerry.

Prices are:

Smartphone App
$15 every four weeks
Tablet App $20 every four weeks
Tablet and Smartphone Apps
$35 Every four weeks


Publications pay Apple up to 30% to use its service.
Readers who subscribe to the paper edition of the Times also get access to its online content at no additional charge. Anyone can access for free up to 20 articles per month on the Web site.

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