At the South By Southwest (SXSW) music and technology festival, mobile dominated the days both from usage and for the flurry of new startup services announced daily. With the list growing to mind-boggling proportions, music discovery apps led the way and are garnering the most support.
Perhaps the most buzzed app was AOL’s Play, which lets users share what they’re currently listening to, see a feed of friends’ choices and hear both song samples and full tracks — songs come from Rdio so subscribe there for full listening.
SoundTracking was also one of the more popular apps at SXSW. This service takes Foursquare’s approach and adds in music, allowing people to share ”music moments” tagged with location info, photos and comments.
Herd.fm is a new service using a somewhat established and somewhat controversial technique we’ve seen before: letting people tag specific locations with specific songs, allowing other users to listen to these songs when they are in the same location or when viewing the location.
Loudie is another location-based service allowing users to check-in at concerts and also view various locations for future check-ins, with ticket purchasing all tied in.
SuperGlued is also concert focused, but the app helps users find the location and dates of music events based on the user’s physical location and what is in their iTunes library. The service takes a step above the rest by curating tweets that are centered on selected concerts. It also has Facebook and Foursquare integration.
While there are tons more and the flood will continue for quite some time, the big focus in both music and mobile is location service and content discovery. The future of these apps is in securing what information is relevant to the consumer, be it local concerts or info on what song is currently playing, and making it easy for the user to purchase related content and share it all with their friends.
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