- Medios Experience Platform Launches at The Cable Show
- Makes Tablets & Smartphones TV Viewing Companions, Remote Control & Viewing Device
- Adds Social Networking, Better Content Search and Improved VoD
How are you going to keep them on their pay-TV service once they’ve seen online videos?You can say what you want about cord-cutting but every hour a person spends watching Netflix, LoveFilm or iTunes is one less hour spent watching pay-TV and its many commercials.
Just in time for The Cable Show, STB maker Motorola Mobility has launched its previously announced multiscreen, multi-device and cloud-based Medios Xperience platform. It says it will help cablecos keep subscribers and increase the amount of time and money they spend with them each month.
It allows providers to merge their video content with social networking, games and Web-based content and provides greater interaction capabilities with broadcast television and VOD services.
Recent focus groups that Motorola held showed consumers want:
- To easily find and better organize content, such as TV shows and movies
- Greater flexibility for when, how and where TV is consumed, such as the ability to stream live shows to any device in the home, including mobile devices
- Improved access to supplementary content so that viewers can quickly access news and gossip about their favorite shows and actors
- Simultaneously engage with additional content and social networking sites while they watch TV
“Consumers want to be able to personalize their TV-watching experience and want the greatest flexibility in where and when they watch content,” said John Burke, senior VP and general manager for the company’s converged experiences. “Consumers expressed strong interest in being able to bookmark TV shows and movies and have improved VoD searching to make it easier to find a particular program.”
With the Motorola Medios Xperience platform, service providers can immediately deploy:
- TV and VOD remote: This lets a subscriber use a tablet, smartphone or laptop as a remote to browse the program guide, choose a VOD or linear title, and launch it on their device or any TV in the home. It will be part of a service provider’s branded site.
- TV and VOD streaming to other devices: This adds other screens in the home to consume premium content along with social networking to further enhance the TV-watching experience.
- Enhanced user interface: This improves search, navigation and discovery of content such as movies and TV shows. It has personalized recommendations, streamlined decision-making scenarios and a watch-queue. It will help pay-TV services compete against online video services and increase their average revenue per user (ARPU), Motorola said.
A Medios Xperience software development kit allows the cablecos to offer customized user experiences and application combinations. Several core apps are built-in that can be deployed immediately.
The Medios Xperience platform has “clean separation” between applications, control and content transport layers so that cablecos can quickly develop and deploy new experiences to mobile and home devices either inside the home or, working with content owners, outside the home.
Motorola also can host the platform for the cablecos.
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