With 3,000 movie rental titles under its belt thanks to deals with three Hollywood studios coupled with its ever-increasing, ad-supported, user generated content, pay-TV is beginning to take a little notice of YouTube.
Unfortunately for Google, the pay-TV competitors have been vocal about YouTube’s lack of content.
This is likely what led to Variety reporting that Google is looking to spend around $100 million on movie rights and possibly on financing new productions. The rumor also builds upon YouTube’s April purchase of Next New Networks.
“In the future, we hope you come to YouTube and there’s a large selection of very interesting channels for you to hopefully like and want to come back to,” Tom Pickett, YouTube’s director of global operations, told the news agency. “We don’t expect you will have to look at 500 channels, but 10 or 15 that are places you want to spend some time at over and over again.”
The format seems to be a popular one, with Pickett’s conjuring up a concept that seems very similar to what Microsoft plans for its Xbox TV.
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