Netflix wants to be available on every possible device — and showing streams in the best resolution.
Texas Instruments (TI) is the first chipmaker to achieve Netflix Silicon Reference Implementation certification for the Netflix HD application on Android. Products with the chip will be able to stream full high-definition (HD) 1080p video within the strict security measures that Netflix has insisted on. It’s the first time Netflix has certified its 1080p streams with end-to-end protection on a mobile device.
Bill Holmes, VP of business development at Netflix, said the company wanted “a semiconductor partner that could bring our service to the broader mobile environment smoothly and securely.” He said the TI chips would provide “a high-performance, low-power, secure platform that will help Netflix members instantly watch unlimited TV shows and movies on Android devices.”
The TI chips initially support only Android 2.3 (Gingerbread). Additional versions will be supported this year.
Android devices with Netflix embedded are expected this year.
It’s a major win for TI and spreads high-quality 1080p videos to many Android devices.
You have to wonder how Apple will respond.
To see 4 free editions of The Online Reporter, the weekly source for competitive intelligence about digital content, online entertainment services, mobile media and wireless networks, visit http://onlinereporter.com/subscribe/
No comments:
Post a Comment