Tuesday, October 19, 2010

The Apps Scorecard Report

October 2010

This is a comprehensive survey of the global "apps" market whose stores will soon have one billion users.

Apps will impact your company and your industry. It is already impacting the Media, Gaming, Software and Consumer Electronics industries.


The report explores how apps (and widgets) are aimed at users of smartphones, tablets, netbooks and Internet-connected TV sets. Both apps and widgets are self-contained pieces of software developed for specific platforms like an operating system or for standards that specific platforms support.

Apple made the word "app" a part of the language when it introduced them for its iPhone. Yahoo had previously popularized the "widget" word with its embedded software that links Internet-capable TV sets and Blu-ray players from the likes of Sony, LG, Samsung and Toshiba to selected online services The industry is quickly standardizing on “apps.”

“The Apps Scorecard Report” examines why the company to watch is Google, which, unlike Apple, has committed to using its Android OS on TVs as well as on smartphones and tablets. Google has said most Android apps that run on smartphones and tablets will also run on Google TV.

Apple offers far and away the most apps; 266,000 at the last count - and has been the most successful. So far! But Android's “write once/run on any device” means that every Android device, whether a TV set, PC, tablet or smartphone, will become another opportunity to make a sale. Nokia, Intel and others are fighting for a share of the apps market.


"The Apps Scorecard Report" gives you:

1) Information on how the apps market fits in with 11 key mobile operating systems - Android, Apple iOS, Bada (Samsung), Blackberry OS, LiMo, Maemo (Nokia), MeeGo (Nokia, Intel), Moblin (Intel), Symbian, WebOS and Windows Mobile/Windows Phone 7.

2) A snap-shot of recent apps store trends and developments.

3) A wealth of recent data and revenue figures from third parties including best selling apps, tablet and smartphone shipments, free versus paid apps in store, mobile content revenue and the like.

4) Trends fueling the rise of apps usage:
- Mobile TV
- Controls and Security issues
- Upcoming devices - a look at new products that the apps market could significantly affect.

5) An at-a-glance listing of over 70 leading players in apps & widget provision including Android Market, Apple Apps Store, GetJar, LG Application Store, Mobango, Nokia Ovi Store, Palm App Catalog, Orange Apps and Yahoo Widgets etc.


Pricing Schedule
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Single reader license            $249
License for 2-3 readers        $695
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License for 6-10 readers        $1,595
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For 26 or more readers, please call for quotation



Prices are per organization and do not include outside contractors, advertising agencies or public relations companies.

To order, please send a note to Simon Thompson at simon at riderresearch dot com Or go to http://www.onlinereporter.com/research_apps.html

We will send you a copy (as an Acrobat file) upon receipt.

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About Rider Research Inc.
Rider Research (www.riderresearch.com) publishes specialist bulletins, newsletters and reports about digital content, online entertainment services and wireless networks. It follows these businesses on a weekly basis through the strategy bulletin, 'The Online Reporter' and 'Internet TV Reporter'.

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Table of contents for
"The Apps Scorecard Report"

The Apps Scorecard Report
Table of Contents

Introduction - Apps: Dawn of a Golden Age


Mobile Operating Systems
 - Android (Google)
 - bada (Samsung)
 - BlackBerry OS (Research In Motion)
 - iOS (Apple)
 - LiMo Platform (LiMo Foundation)
 - Maemo (Nokia)
 - MeeGo (Nokia, Intel)
 - Moblin (Intel)
 - Symbian OS (Nokia)
 - webOS (HP)
 - Windows Mobile & Windows Phone (Microsoft)


App Store News
 - Android's App Market
 - TV Bound
 - Android: Everyone’s an App Developer
 - Chrome Learns to Sit Up
 - An Android Invasion
 - Google Buys Digital Currency Company
 - Rumor with Teeth: PayPal Coming to the Android Market
 - Google Grabs Visual Search Like.com
 - Flash 10.1 Has Arrived
 - Apple's App Store Has Been Busy
 - iOS Updates Coming This Year
 - PlayOn Turns to Safari over App Store
 - iOS Becomes a Control Pad
 - Alternative iOS App Store Opens its Doors
 - iPhone Tethering App Pulls a Houdini
 - App Store Adds 'Great Free Apps'
 - Apple Eyeing Chinese Game Firm
 - Apple Gives School Discounts
 - Apple Taps Mobile Commerce Specialist
 - iAds Can Generate App Downloads
 - Jailbreaking Legit But Unadvised Despite China Unicom Approval
Nokia's Ovi Store
 - Acquisition Could Mean Better App Store Soon
 - Symbian Set to Bring Web-Style Apps
 - New OS, Handsets Grabbing Attention
 - India Success Leads to Comes With Music Rebranding
 - Developers Come out for Symbian
Windows Mobile Becomes Windows Phone 7
 - Serious Gaming: 63 Titles, Xbox Live Integration Announced
 - Microsoft Picks Up Developers
 - Microsoft Will Pay For Apps
 - Should Windows 7 Tablets Be Aimed at Businesses?
 - Microsoft's Devices Connected by a New Cloud
New Developments Strengthen Old Players
 - RIM Picks Up Mobile Storefront Provider
 - Samsung's One-Stop Shop
 - Motorola Picks Up Web App Developer
 - Qualcomm's New Incubator Targets Mobiles, Fosters Apps
 - GetJar Picks Up India, Malaysia Partners
 - Dell Launches its Own App Store


Notable Apps: The Smallest Needles in the Biggest Haystacks
 - Apps with Significant Milestones
 - Apps with Something to Add
 - Top Applications: App Store for iPhone (July 2010)
 - Top Applications: BlackBerry App World (July 2010)
 - Top Games: Android Market (June 2010)
 - Top Non-Game Applications: Android Market (July 2010)
 - App Gives Special Needs Users a Hand, Voice
 - Top Applications: Ovi Store (July 2010)
 - Top Applications: Windows Marketplace (June 2010)
 - Top Applications: Palm App Catalog (July 2010)


'Lies, Damn Lies & Statistics'
 - It's a Mobile World
 - Mobile Video Has Potential To Be the Killer App
 - Mobile Video: Prime Time More of the Time
 - The Bigger the Screen, the More TVWatched
 - Mobile Video: Future Revenues of $1.34 Billion
 - Mobile Broadband: The Real Cord Cutting
 - Global Mobile Data Traffic Nearly Tripped in the Past Year
 - Wireless Broadband Is Replacing Wireline
 - 1b Mobile Broadband Connections by 2012
 - 55% of Portable Devices Will Come with Mobile Broadband by 2014
 - US Mobile, Mobile Broadband Usage Grows


Devices with App Stores Will Cannibalize the Rest
 - Smartphones to Cut into Market for Notebooks
 - iPad Impacts Sales of Netbooks, Other Tablets
 - Apple Moves into 3rd Place for Portable Computing
Senior Citizens Taking to Buying iPads
Android Moves into 2nd Place in the US
Application Store Stats
 - Global Smartphone Shipment Projections
 - US Mobile Web Users and Penetration: 2008 to 2014
 - US Mobile OS Share
 - Overall Market
 - Downloads
 - Global Smartphone App Market: 2010
 - Nielsen: Mobile and Web Video Usage Indexes
 - Developers
 - Mobile Video Content
 - Tablet PC Ownership + Interest Index


Mobile TV & Video Apps
Mobile TV's Future is in Tablets as Much as Smartphones
 - Global: Wi-Fi to Carry Mobile TV
 - US: Dish Readies Content for iOS, Android, Blackberry Devices
 - US: DirecTV Launches Mobile NFL Sunday Ticket
 - US: FiOS Heading to an iPad Near You
 - US: FLO TV Looking for a New Partner
 - Russia: Mobile TV Proving Popular
 - Africa: Mobile TV VOD Takes Center Stage
 - Italy: 3 Brings Mobile VOD
 - Spain: Mobile TV Axed
 - UK: BSkyB Launches iPad Mobile TV App
 - UK: Yamgo Puts Live TV on the iPad
 - China: Tests Begin for Converged TV, Mobile, PC Networks


Mobile Video News
NTT DoCoMo Barges Ahead in Digital Media, Acquires 100% of PacketVideo
US: Mobile Video Apps
Ooyala Rolls Out iOS Publishing App
Sonic Solutions, Widevine Bring Mobile Movie Streaming
Vimeo, Others Adopt Flash-HTML5 Hybrid Player


App Store Controls & Security
Consumer Demand Number 1: Responsibility
DRM Shifts in the Android Market
Spying Tools Hit Android Market
Apple's Walled Garden, Can it Avoid the Pitfalls?
 - The Pros
 - The Cons
Remote Killing of Apps Exists in Unlikely Places


Upcoming Devices
Households with connected CE: US numbers
Apps Versus Widgets
Pay-TV Companies Have the Most to Gain or Lose
Beyond TV and Tablets


Devices: Tablets
Tablet Operating Systems
The Main Tablet Contenders
Wannabes
TVs and Beyond: Coming Devices with App Hunger
TVs Seeking New Apps
Current Internet-to-TV Content Platforms


Down the Road: New Products That Apps Could Impact
Audiovox Launches Portable TV for FLO TV
An Android STB
Meridian's New Whole-Home Touchscreen Music Server
The Wii Gets a Tablet Interface
Vodafone's Wireless Triple Play Device
One More Thing, er, Hobby


Projections & Industry Opinions
 - The Future Is in the Numbers
 - Revenue Forecasts (in billion $)
 - Analyst Forecasts: Downloads (in billions)


Industry Thoughts on Apps, App Stores
 - Google: Browsers to Beat Out 'Fragmented' App Stores
 - Long Term Market Viability of App Stores
 - What Counts: Audience, Not Platform
 - A Case for Operator Stamps on Android
 - US Cellcos Can Aid Rivals with iPad Challenges
 - Murdoch: Pay Walls Are 'Start of a New Business Model for the Internet'


Conclusion


Global App Stores